Label was founded in 2015 by New Zealand designer Mahsa Willis. Mahsa offers carefully crafted garments made to reflect and enhance the ever-paradoxical nature of modern life; movement that honours stillness, beauty that honours imperfection, simplicity that honours complexity. Mahsa label is romantic, timeless and relaxed - down to earth,
forever honouring the women it is made for and by.
Mahsa has long been a fan of Everyday Needs and the feeling was mutual - so like good friends we decided to create something cool and worthwhile.Everyday Needs offers a range of functional, timeless and quality items for the home which are curated thoughtfully free of context to enable our customers to visualise them in their own spaces. Alongside our friends at Mahsa, we applied this approach when conceptualising Tama – a shirt that does not dictate the body it clothes or the environment in which it is worn, but rather leaves the vision with the wearer.