Hinu

Founded in Aotearoa, Hinu creates thoughtful, plant-based haircare inspired by ritual and the restorative power of nature.
Named after the Māori word for "oil," the brand was born from founder Allie Cameron's journey through hair loss, with each formulation designed to nourish the hair, scalp and nervous system.

Guided by quality ingredients and mindful daily rituals, Hinu's collection supports healthy, resilient hair while encouraging a slower, more intentional approach to self care.