Hinu

Rooted in ritual and guided by nature, Hinu is a thoughtful haircare brand founded by Allie Cameron in Aotearoa (New Zealand). Named after the Māori word for “oil,” Hinu is dedicated to creating slow, intentional remedies that transform daily hair care into a moment of connection and healing.

With a deep respect for the natural world and te ao Māori, Hinu honours the belief that the head is the most tapu (sacred) part of the body, where strength and mana are held. Born from Allie’s personal journey through chronic stress and hair loss, each Hinu product is designed to nourish not only the hair and scalp but also the nervous system through grounding, restorative rituals.

From the bestselling Hair Growth Oil to their nourishing Hydrating Mist, Hinu’s range celebrates the longevity of healthy hair and invites you to care for yourself in a deeper, more mindful way.