Paceracer is a local brand that creates contemporary wristwatches, with an artisanal touch. Their pursuit is to produce sentimental objects with timeless aesthetic qualities. Each Paceracer timepiece is manufactured to perfection in-house at their Auckland based studio. Paceracer watches are produced as marks for personal achievements, gifts and items of recognition. The name Paceracer, comes from the event known as a pace race, where the objective is not to finish the fastest, but to finish in the best condition. It's not what you do, but how you do it.