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The Blunt aim is not just to redefine the umbrella itself, but the entire throwaway culture. Each year millions upon millions of broken umbrellas are discarded, the vast majority of them end up adding to the pollution buried in landfill sites. Blunt have thankfully created a long-lasting umbrella that will not blow inside out, and that does not snap; it is even a joy to use. We love that they are not only the best umbrellas, but they are also a New Zealand company.